From external marketing and thought leadership to new business, pitching, and conversion; senior stakeholder engagement to research design and discovery; information architecture, content strategy and taxonomy to creative concepts, user testing and delivery - over my 25+ years in digital, I'm a tried & tested, safe pair of hands who knows how to get results.

Pitching and winning new business is the lifeblood of every agency and the chance to present you in your best light, be creative and feed that much-needed pipeline. If only the teams weren't so busy delivering projects. 

This is where I come in. I excel in driving the RFP & pitch response, getting the best out of the teams and bringing everyone along for the ride to give you the best chance of success.

Hired to keep my head while all around me are losing theirs, I will help you to land that core idea, nail that creative, and create a clear thread between agency purpose, client need, strategic insight, creative solution and impeccable delivery. Pitching value, not price, winning over client teams, getting the best out of your people and feeding that all-important pipeline. 

You've won the job. The client wants demonstrable results fast, and the deadline is not going to move. There's a ton of disparate information available, and the PMs are organising workshops, but there's no insight, cut-through and audience understanding you need to progress with confidence. 

Bring me in to help you design the right research program, analyse the available information and use a variety of research methods to get you the insight you need. With a Masters in social sciences and a career in digital, I balance qual and quant methods, including, but not limited to: ethnography, interviews, workshops, keyword landscaping, data science, cognitive linguistics, analytics, benchmarking and persona design. 

I can design and deliver your research and discovery process with ease. Cutting through the clutter and moving you from assumption to insight with clarity and confidence.

Content strategy is one of the most misused phrases in the communications lexicon. Of course, you need content on your website, app and on social but that's content, not content strategy. 

A fit-for-purpose content strategy answers the organisational questions: How can content be a reputational asset, communicate your value and differentiate you in a crowded market? And, How can we create meaningful, impactful, personalised content that hyper-targets our priority audiences all the time, not just a point in time?

Over several years, I have perfected a strategic content framework that identifies your higher-value propositions, organisational taxonomies, content materiality, performance measures and strategic governance to answer these questions and more.

Let me help you put the strategy in Content Strategy and make your content a reputational asset and a practised capability, not an operational burden. 

Digital can do so much more than spray and pray one-size-fits-all communications and experience design. Volume-based vanity measures make your management reports look good, but are they helping you to understand what is working and, more importantly, what is not? 

Aligning strategic ambition to digital metrics. Looking beneath the top content headlines at the longtail of digital experience to identify themes, topics and tasks that maximise engagement. Bringing personalisation and value reporting together, you can reap rewards that supercharge engagement and deliver a truly measurable return on digital. 

Being data, insight and measurement obsessed, I can help you get the right framework, metrics and measures in place to understand exactly what's working and what's not. 

Bring me in to help you use a combination of logic and courage to see beyond vanity measures to deliver real digital value for your clients and their end users.

If perm hires are not viable at the moment, or you've unexpectedly got more on than you can handle or you just want projects to run smoothly without worrying too much about them, then look no further. 

With more projects under my belt than Weight Watchers and more delivered than Deliveroo, give me a shout to drive, oversee and land one or two with you. 

From start-ups to Governments, the shopfloor to the boardroom, my work aligns creativity, logic and digital capability to supercharge change, light up the runway and empower organisations of every kind to harness the transformational power of digital.

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From pure play digital, branding, marketing, advertising, in-house, service design and corporate comms agencies - my work radically improves not only the work itself but also how we work, who we work for and critically, the strategic, commercial and cultural value of that work too. 

Password protected - please connect with me to get access if required.