All of the commentary aside the current crop of AI six-fingered outputs appear to be more disappointingly like The Three Amigos trying to act their way out of a gunfight, rather than the Lone Ranger riding to humanity’s rescue or the Four Horsemen of the Apocalypse to its demise.

Nearly half my life doing this stuff.

This February 2023 marked my 29th year of working in the creative industries of one form or another. Clearly giving away how young I am, that's nearly half my life planning, plotting, researching, sketching, collaborating, directing, designing, building, launching and promoting digital. Twenty-eight years of explaining digital strategy, content, UX, UI design, communications, and sometimes just how the internet works to colleagues, clients and the press – i

A virtual midlife career crisis playing out for all to see that instead of taking up white-collar boxing and getting a tattoo, I’m researching a book and a new business venture to launch into the world some time in 2025.